Lupulus is a family-run Belgian brewery that makes beer, based in Courtil in the municipality of Gouvy. Originally founded in 2004 to supply the next-door bistro with malt drinks, it was in 2007 that Pierre GOBRON and his two sons decided to create a new beer, Lupulus. Known for its famous wolf logo, designed by Jean-Claude SERVAIS, the company now has no fewer than 32 employees.
In 2017, the brewery was named Trends Gazelles Ambassador for Luxembourg Province in the small business category. The Trends Gazelle name is recognised both regionally and nationally in the business world.
LARGE-SCALE PRODUCTION
The brand is known in several countries including France, Spain, Switzerland, Luxembourg, Israel, China, Brazil, Japan and Russia. At the moment, against the backdrop of the “consume locally” (“consommer local”) movement, the brand is growing more and more in Belgium; indeed, 55% of its production is destined for the Belgian market. With its 8 varieties of beer and an output of 70,000 bottles per day, the brewery has reached its maximum production capacity and is planning to expand. That’s why Lupulus has decided to buy a plot of land at the Pôle Ardenne Bois, managed by IDELUX, in Halconreux. The aim is to construct a building where 4,000m² will be used for storage, and 2,000m² for a new bottling plant. The plan involves a total expansion of 14,000m².
IDELUX IS ALL ABOUT SUPPORT
Described by Pierre GOBRON as offering “support for economic development”, IDELUX has been helping the brewery for a number of years now, including in particular with its expansion plans at the Pôle Ardenne Bois.
FUTURE PLANS
There’s no shortage of exciting ideas at Lupulus. As well as producing beer, the brewery’s founder has a number of other plans in mind that he hopes to be able to bring to fruition in the coming years: “We would like to produce our own cheese with milk from a local farm, starting in the spring. But that’s not all. We also want to invest in a canning line, but that will take some time.”
If you’re passing through Courtil, please drop in! You’re guaranteed a warm welcome, and you can savour some delicious beers in the restaurant right next-door to the brewery.
